Is Your Agency on the Naughty or Nice List? To Do's for 2017 to Make Sure Your Digital Marketing Agency is On Point
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Welcome to Fructify Marketing, where we believe that staying ahead in the competitive digital marketing landscape is essential. In this guide, we will provide expert insights and comprehensive to-do lists for digital marketing agencies to ensure they end up on the nice list in 2017, and leave the naughty behind. Let's dive in!
1. Stay Updated with Search Engine Algorithms
Search engines, like Google, are constantly evolving their algorithms to provide the best search results for users. It's imperative for digital marketing agencies to stay up-to-date with these changes to ensure their strategies align with the latest best practices. Understand how search engines evaluate content, index websites, and rank pages to gain a competitive advantage.
2. Conduct Thorough Keyword Research
In order to effectively optimize your website and rank high on search engine result pages, thorough keyword research is crucial. Identify the most relevant and high-performing keywords for your industry and target audience. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to uncover valuable keyword opportunities.
3. Optimize Page Metadata and On-Page Elements
Once you have your targeted keywords, make sure to optimize your page metadata, including title tags, meta descriptions, and header tags. Craft compelling and keyword-rich titles and meta descriptions to entice users to click through to your website. Additionally, employ header tags (H1, H2, H3, etc.) to structure your content and highlight important points.
4. Create High-Quality and Relevant Content
Avoid generic and thin content. Producing high-quality, relevant, and comprehensive content is paramount for search engine optimization. Create content that answers questions, provides insights, and addresses pain points of your target audience. Leverage various content formats, such as blog posts, case studies, videos, and infographics, to engage users and keep them on your website for longer durations.
5. Build High-Quality Backlinks
Backlinks from authoritative and relevant websites play a significant role in improving your search engine rankings. Develop a backlink strategy that focuses on acquiring backlinks from reputable sources. This can include guest blogging, influencer outreach, creating shareable content, and participating in industry forums.
6. Foster a Seamless User Experience
Optimizing for user experience (UX) is crucial to maintaining a positive online presence. Ensure your website is mobile-friendly, loads quickly, and is easy to navigate. Incorporate intuitive site structure, clear call-to-actions, and relevant internal linking to enhance user engagement and facilitate conversion.
7. Leverage Social Media Platforms
Social media platforms provide an effective avenue for promoting your brand, driving traffic to your website, and boosting your search engine rankings. Create engaging and shareable social media content, interact with your audience, and leverage social signals to increase your online visibility and credibility.
8. Monitor Performance and Analyze Data
Regularly monitor your website's performance using web analytics tools, such as Google Analytics. Analyze data to identify areas of improvement, understand user behavior, and track the effectiveness of your marketing initiatives. Make data-driven decisions to continuously optimize your digital marketing strategies.
9. Stay Ahead with Emerging Technologies
The digital marketing landscape is constantly evolving, with new technologies and trends emerging regularly. Stay ahead of the curve by keeping an eye on emerging technologies, such as voice search, artificial intelligence, and virtual reality. Explore how these technologies can be integrated into your marketing strategies to gain a competitive edge.
10. Continuously Educate and Evolve
Digital marketing is a dynamic field, so it's important to invest in continuous education and skill development. Attend industry conferences, join relevant communities, and stay updated with the latest trends, strategies, and tools. Embrace a growth mindset and be open to evolving your approach as the digital landscape evolves.
By following these to-do's for 2017, you can ensure that your digital marketing agency is on point and positioned to succeed in the ever-changing world of digital marketing. At Fructify Marketing, we are committed to helping agencies achieve their goals and develop effective strategies. Contact us today to learn more about how we can assist your agency to stay ahead and achieve remarkable results!
